01
Strategy and Positioning
Product and audience analysis, positioning, brand values, communication concepts, and development roadmaps.
I help turn ideas into clear, effective media products.
From concept development and positioning through launch, team leadership, and performance analysis.
I can join a project at the concept stage, help relaunch an existing product, or take ownership of a specific workstream — content, partnerships, promotion, or operations.
Who I Work With
- Media and digital projects
- Brands and advertising agencies
- Music and cultural projects
- Artists, record labels, and concert production teams
- Companies launching a new product
How I Can Help
The scope and format of my involvement are tailored to each project. Below are the main areas where I can help.
02
Content Strategy
Development of content pillars, formats, editorial guidelines, and effective content workflows.
03
Product Launch and Relaunch
Launch preparation, team coordination, workflow development, and end-to-end delivery — from the initial idea to a fully functioning product.
04
Project Management
Planning tasks, timelines, and resources; coordinating teams and contractors; monitoring delivery and preparing reports.
05
Partnerships and Special Projects
Partner sourcing, development of joint concepts, negotiations, media planning, and end-to-end project support.
06
Audit and Consulting
Review of an existing media product, its content, or internal workflows, followed by practical recommendations for further development.
Professional Experience — 4 years 3 months
Nov 2024 — Jul 2026
1 year 9 monthsEuropean Media Group (EMG)
Program Director / Editor-in-Chief, STUDIO 21
Led the development of STUDIO 21 as an integrated media product, covering brand positioning, content, music strategy, on-air programming, team, budgets and commercial projects. Rebuilt the product end-to-end - from its core values and visual identity to the programming schedule and nationwide on-air sound.
Results
- drove growth across all key audience metrics, reaching the top 15 for Daily Reach (DR and DR%), No. 1 for Time Spent Listening (TSL), and the top 10 for AQH and AQH Share; delivered the station’s strongest target-audience performance in five years;
- led a six-month relaunch of the on-air product, updating music programming, the broadcast schedule and the host lineup;
- curated a 500-track core rotation library after reviewing format-relevant music released from the 1970s onward;
- launched the Drop Top mor ning show, which received positive audience feedback and improved DR% (Top 20) and TSL (Top 3);
- completely redesigned the station's sonic branding using AI without relying on in-house audio production; integrated AI into station workflows;
- optimized the team structure and station budget.
Key responsibilities
- defined growth strategy and brand positioning;
- led the station team and managed the station budget;
- launched on-air, commercial and digital projects;
- worked with artists, labels, concert promoters and PR agencies;
- owned music strategy, programming schedule and on-air quality.
Feb 2024 — Oct 2024
9 месяцевEuropean Media Group (EMG)
Creative Producer, STUDIO 21
Led partnership, brand and advertising projects for STUDIO 21: developed concepts, sourced partners, coordinated delivery and managed media support.
Results
- delivered 95% of planned special projects;
- built and developed partnerships with Supermetall, Jollyear, Dizayn Zavod, Khlebozavod, Gaz, AVG, MediaBasket, Basement, Summer Sound, MTS Live Leto, Yandex Music (via its agency), Outline, Signal among others;
- established working relationships with concert agencies, venues, film distributors and artists;
- promoted to Editor-in-Chief / Program Director of STUDIO 21 based on performance.
Key responsibilities
- implemented the station’s PR strategy;
- developed and managed media plans;
- supported the delivery of brand-building projects;
- developed and executed promotional campaigns and activations for the station;
- sourced partners for project delivery;
- managed partner relationships related to media and promotional support for projects;
- collaborated with film distributors, concert promoters, and venues;
- managed project documentation and related administrative workflows;
- monitored media coverage and project progress;
- prepared presentations and supporting materials.
Jul 2023 — Feb 2024
8 monthsEuropean Media Group (EMG)
Senior Commercial Projects Specialist
Results
- successfully automated inter nal team processes;
- Sold RUB 1.0M worth of advertising campaigns in the first half, doubling the RUB 500K target;
- raised the quality of commercial proposals across the team through a more tailored approach and clearer value framing.
Key responsibilities
- managed B2B projects end-to-end, from the first cold call through closing documentation;
- monitored the market to identify and acquire partners;
- handled operational activities.
Aug 2022 — Jan 2023
6 monthsIPAPAI LLC
Project Manager
Results
- exceeded the sales target in the first month;
- closed a record RUB 14M contract with Sochi Park — 14× the RUB 1M target — for branded merchandise production.
Key responsibilities
- managed inbound leads;
- supported clients through contract signing;
- led projects through full delivery;
- coordinated inter nal departments and monitored task completion;
- managed relationships with contractors;
- maintained customer and project data in CRM;
- conducted market analysis;
- developed new product lines and brought them to market.
Jul 2020 — Feb 2021
8 monthsPB SOLUTIONS LLC
Project Manager
Key responsibilities
- sourced partners and managed relationships through contract signing;
- led projects;
- worked on improving partner sales performance;
- handled account management;
- coordinated with cross-functional teams and monitored task delivery;
- processed inbound requests.
Skills
Professional skills
- Media Product Strategy
- Content & Programming Strategy
- Audience Growth
- Team Leadership
- Budget Management
- Partnerships
- Special Projects
- Music Programming
- Team Leadership
- Budgeting
- Business Communication
- Audience Analysis
- Media Relations
- Project Management
- Brand Promotion
- Marketing Communication
- Presentations
- Advertising
- Targeted Advertising
- Display Advertising
- Media Planning
Languages
Russian — Native
English — Intermediate
Education
2018–2022
Russian Presidential Academy of National Economy and Public Administration (RANEPA), Moscow
Economics and Management
Tools
- Figma
- Adobe Photoshop
- Adobe Premiere Pro
- Adobe Audition
- Trello
- Miro
- Notion
- CRM
- MS Office
- Google Workspace
- Soft for Ad-metrics
- Krea
- Chat GPT
- Midjourney
- Ableton
- FL Studio